Personalized products cater themselves more to the customer’s choice and etch themselves into their memory. Godrej too offered personalized Nav-Tal padlocks in 1959. These reliable padlocks launched by the company in 1958 had a seven-lever locking mechanism, assuring that it was impossible to pick it.
This month’s Document of the Month highlights a circular that Godrej and Boyce issued to all Stockists, Branches, Dealers, Showrooms, The Waudby Road Office and Foreign Agents. It informs them that Godrej & Boyce would now offer customers who had and would buy the Nav-Tal lock the service of getting an engraving made and the respective charges for the same. This gives consumers the opportunity to stand out from the pool of Nav-Tal Padlock owners.