With a history of top-quality manufacturing, Godrej's confidence in its products was backed by a strong belief in Swadeshi and self-reliance. In fact, in 1955, when Godrej launched its first typewriter, the M-9, it became the first Asian country to do so.

However, it was not all a smooth ride as formidable competitors such as Remington dominated the market with superior products when initial Godrej typewriters were found wanting in certain respects. Godrej journeyed a long way to combat all competition with continuous technical improvements, increasing manufacturing capacity, powerful advertising and robust sales built over time. Our Document of the Month demonstrates how Godrej never lost an opportunity to score.

When Remington announced a price hike in 1965, Godrej Sales Manager, Mr. Abbas Aly, took this as an opportunity to explain to dealers, stockists and salespersons in Branch offices, why their M-12 typewriter was a better product. Godrej, a homegrown brand, was free of additional barriers of import duties and could keep the price of typewriters lower than Remington. Read the complete letter dated September 14, 1965 to find out more!