With the way customer review metrics have changed in modern times, personalized hand-written letters elaborating customer satisfaction, are rarely found. We got lucky though with our Document of the Month this October, with praise coming all the way from Bulgaria.

On 10th October 1968, a letter arrived addressed to The Godrej Safe Company, Bombay (now Mumbai), from Mr. Grahame Armstrong, Resident Engineer at a petrochemical complex in Bulgaria. He enquired about buying a Godrej cash box and was ready to pay for the freight and international exchange. He had used one for many years when he was stationed in India and distinguished its features as quite favorable than a box of any other make or manufacture that he could find in England. He puts it that they were ‘not quite the same thing as Godrej’!

It is quite evident that his insistence stemmed from the trust and confidence that Godrej security products invoke till date. A newspaper clipping from our collection also mentions that Godrej safes had already replaced European safes in the Postal Department across India in 1928.

Testimonies like these, therefore, become a great certificate of competence, and hence in the past, were often printed on stationery items like receipts, letterheads, invoices, envelopes, etc. to attract potential buyers. This particular testimonial from Bulgaria was circulated to all branches and sales offices, to include in an effective sales pitch, revealing Godrej’s potential to safeguard nation’s wealth and standing apart from its international competitors. The Circular to the sales offices also underlines specific sales strategies employing audience targeting done by the company for securing and expanding the security equipment business, and how!