Hilarious, daring and edgy - that’s what the circular sent by the sales manager to the sales department, branches, stockists, and dealers looks like!

The circular titled ‘Are we selling or spelling?’ indirectly and tactfully encourages salespeople to prioritize crucial aspects of product sales over minor concerns like spelling errors. This clever circular also provides an excellent illustration of the classic American humour while simultaneously advocating for a 'sell, don't spell' approach.

Witnessing the top management actively share their business knowledge and nurture a learning culture within the organization is truly remarkable. In modern times, juniors benefitting from a wealth of learning materials - from articles and videos to research papers and media links - graciously shared by CEOs and top-level managers is quite the norm. However, archival documents such as these testify to this tradition of learning which has always existed in Godrej. Embracing this tradition, Godrej continues to empower its workforce with valuable insights, fostering growth and innovation.

Enjoy this witty memo and gain valuable insights into the company's sales strategies with our Document of the Month, dated August 1965.